Spanx, well known for its ‘flattering and flattening’ underwear that always manages to succeed in giving us girls the confidence we need to wear any figure-hugging ensemble, have now expanded into outerwear with their new addition of jeans. Founder Sara Blakely has every confidence in this expansion being greatly received stating:
“I see Spanx as a lifestyle brand that is delighting women in making things fit better and feel better on the body and not just through compression. We’re known for making you look thinner and more toned, but it can just be about a better cut and fit.”
Available in two styles, the Slim-X and the Signature, these jeans come in skinny, straight and bootcut silhouettes. The Slim-X boasts a low-rise waistband with a Spanx magic tummy panel hidden inside and the Signature has a high and uniquely designed wide-shaping waistband. Both styles promise to deliver the same results as the underwear, giving you all the confidence you need to sport well-fitting jeans, that are not only stylish but also ultra soft and comfy. With responses such as:
“Amazing. Suction is the word that comes to mind.” and “I just feel a lot tighter everywhere.”
It’s pretty exciting stuff. They currently retail at $148 and are available in selected Dillard’s and Bloomingdales stores.
Images via Vogue and Mail Online.