Guest gathered together at the Fendi boutique in Beverly Hills, California on May 1st, 2014 to celebrate the original collaboration with The Coveteur, and the launch of the new Fendi SS14 Eyewear Collection, hosted by Fendi and ELLE.
The star-studded event featured an impressive guest list, including celebrities like, Jamie Alexander, Jordana Brewster, Lydia Hearst and Elisabetta Canalis. The guests celebrated by trying on and posing in the stylish shades, while they enjoyed tunes from DJ Michelle Pesce.
10% of all sales proceeds from the evening went to benefit PS. ARTS, a non-profit organization dedicated to improving the lives of children by providing arts education to underserved public schools and communities.