In a recent article by the New York Times, a new topic of discussion was raised; why NY Fashion Week needs to be “rethought.” For many, fashion week (or month) seems like an exclusive event for all lucky enough to get an invite. For others, it is more of a month long of over packed shows and never-ending events. Designers have also begun to rethink their strategy, wondering how relevant presenting at fashion week is vital for their brand. In a recent interview with Joseph Altuzarra, he discussed his thoughts about the upcoming SS14 fashion week. “It’s depressing,” states Altuzarra, “Well, not depressing so much as panic-inducing.” Aside from the fashion insiders making their way to the front row, there are numerous photographers, writers, bloggers, buyers, street-style stars and other “important” professionals making up the less than intimate environment of the fashion shows.
Another key factor in the importance of changing up NY Fashion Week is the lawsuit filed against New York City and the Lincoln Center. The use of the public space for commercial events often limits pedestrian access multiple times a year. “Whether Lincoln Center will continue or not, we do not know,” said Diane von Furstenberg, President of the CFDA. So what will this mean for future shows? Possibly holding shows in tents, finding other vicinities, or for some to not take part in future fashion weeks altogether.
Tamara Mellon, the former Jimmy Choo designer has taken the initiative and skipped out on fashion week entirely. She has opted for a more “relevant” route by showcasing her collections during different times throughout the year and delivering them to stores accordingly. Her decision has gathered attention by the fashion industry, including a feature in Vogue.
It’s no secret that Fashion Week has become an enormous part of popular culture, mostly attributed to social media platforms and instant coverage. So without further ado, what do you think will be the future of NY Fashion Week?
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Photos Courtesy of: Style.com