Last week, Tommy Hilfiger announced the launch of Tommy, a new men’s and women’s lifestyle collection for “twenty somethings,” and on Friday, a slew of stylish New Yorkers descended upon The Gladstone Hotel to receive a first look at Tommy’s Holiday 2010 collection. The aim of the Tommy brand is to give Hilfiger’s preppy aesthetic a “fresh, young, cool” twist. This means washed tailored jackets, fitted blazers, denim boyfriend shirts, slouchy sweaters, cropped biker boots, sequined shorts and a smattering of prints. All in all, the collection is a bright mix of preppy and grunge.
Tommy launches in October. To start, Tommy will be sold exclusively in Canada, with a possible wider rollout to follow. Prices for Tommy start at $24 for knits, $79 for denim and $139 for outerwear.
Images: Tommy Hilfiger on Facebook