This winter, H&M celebrates the holiday with a spectacular campaign and festive collection. Featuring Lady Gaga and Tony Bennett as the stars of the campaign singing “It Don’t Mean a Thing (If It Ain’t Got That Swing) from their #1 new album Cheek To Cheek, the extended version of the commercial premieres at hm.com on November 25.
The campaign is a thrilling fun adventure, where an H&M family of supermodels and superstars celebrate the spirit of giving and togetherness this Christmas. There’s a glittering mood, with an effortless glamor in flirty red dresses, skirts and tops that sparkle. Knits are a festive essential, get cozy in the oversized sweater worn by Lady Gaga.
“We were inspired by the glitz, glamour, and opulence of the 1940s’ Big Band era,” says Johan Renck, director of the commercial. “The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humour. It is intriguing, curious, exuberant, audacious, and filled with wonder.”
H&M will be raising funds for CARE throughout the holiday season, a humanitarian organization working alongside poor women and girls to help fight global poverty. H&M will sell a special gift set of gift labels at each of it’s stores. For each pack sold, the H&M Conscious Foundation will donate double the sale price to CARE.