Earlier today I reported that Topshop are set to launch a full lineup of cosmetics, in the form of two ranges: a core line and an in-and-out seasonal trend collection. Now, we have a first look at the collection!
[image removed at the request of WWD]
The core collection has 97 pieces, and was designed to mix whimsical design with bold color. The “more adventurous” trend collection will contain approximately 16 items that will refresh around 4-6 times a year.
Pencil-like drawings decorate the packaging, while the cartons feature an illustration of the product they contain. “It’s playful, almost like the Topshop girl drew it herself,” said Lizzie Dawson, a Topshop designer.
The full lineup will launch in Topshop’s 30 biggest stores, including the New York store, in May. Items from the core collection will range in price from $8 for an eye pencil, to $20 for a skin tint. Items from the trend collection will be priced slightly higher.
So what do you think of this sneak peek? I like the simplicity of the packaging; it’s very chic yet fun.
SOURCE: Topshop To Launch Cosmetics [WWD]