Last month Topshop released a series of images from its four Fall 2010 lookbooks – Hi Performance, Out Of The Wild, Dark Nouveau and The Outsiders. While each image, and each collection, gave fans a glimpse at Topshop’s direction for fall – shearling and fur, oversized knits, chunky capes and a smattering of punky studs – the lookbooks were shot as though they were one cohesive collection, which is not the case. Thankfully, photographer Josh Olins has come to the rescue, giving each collection its own mood and theme, with this series of Fall 2010 campaign images.
For instance, The Outsiders – a collection that fuses Britain’s heritage with modern fashion – is teeming with outerwear inspired by classic British sports (think hunting, shooting, fishing and riding, to name a few). While these elements were noticeable in the lookbook, the campaign makes them apparent (above, right).
Another example: The Dark Nouveau collection (above). This line is inspired by the “sinister fairytales of the art nouveau movement,” a theme that is far more palpable in a stark field filled with plum-colored leaves, berry-shaded lipstick and softly-sexy leather, than it is in a warehouse (where the lookbook was shot).