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Toy Watches

Recently I was flicking through October’s issue of Teen Vogue when I stumbled across their prediction of the next big thing: supersized, plastic watches. Cue an instant 80s flashback. These watches, to sum it up, were bright, neon, huge and as plastic as it gets. Totally over the top (which is what we’ve come to expect of the 80s revival).


Recently I was flicking through October’s issue of Teen Vogue when I stumbled across their prediction of the next big thing: supersized, plastic watches. Cue an instant 80s flashback. These watches, to sum it up, were bright, neon, huge and as plastic as it gets. Totally over the top (which is what we’ve come to expect of the 80s revival).

Although they are billed as Teen Vogue’s next big thing, Oprah actually picked it first, with the brand Toy Watch making it onto her list of Favorite Things 2007. The brand Toy Watch is designed by Italian designer, Marco Mavilla. After Oprah endorsed them, which is huge, they were deemed to be the latest Hollywood obsession although in recent months, it seems like the folks in DC wanted in. Michelle Obama has been seen sporting a purple version of the toy watch.

Toy Watches

Michelle Obama’s sense of style has been widely discussed since the beginning of Obama’s campaign, with comparisons being drawn to the ever-fashionable Jackie Kennedy. Love it or hate it, most can agree that she is different. She has consistently promoted young, up-and-coming designers and high street fashion. Jason Wu was propelled to stardom when The First Lady chose a dress of his as her inaugural gown.

Funnily enough, the purple Toy Watch that Michelle Obama wore is actually tame by comparison to the other Toy Watch designs. The 80s flashback continues with a range of neon greens, pinks and oranges. The animal print trend is seen cheetah and zebra versions. For those who prefer an edge, there is a skeleton collection and a tattoo collection. If Teen Vogue isn’t powerful enough to influence your sense of style, let Oprah and The First Lady do the talking.  It looks like the Toy Watch is here to stay!

Toy Watches

4 Comments

  1. Dina's Days

    October 9, 2009 at 8:41 PM

    I struggled with this trend when I first saw it, but lately it’s starting to grow on me. I saw some at New York and Company last week and debated on whether or not to buy one, I think I might have to go back! PS) I love Michelle’s style!

  2. Dina's Days

    October 9, 2009 at 4:41 PM

    I struggled with this trend when I first saw it, but lately it’s starting to grow on me. I saw some at New York and Company last week and debated on whether or not to buy one, I think I might have to go back! PS) I love Michelle’s style!

  3. Sherin

    October 10, 2009 at 9:41 AM

    What an interesting trend. I don’t know if I’d wear them, but I can’t deny that they don’t look half bad. Michelle Obama pulled it off perfectly.

  4. Sherin

    October 10, 2009 at 5:41 AM

    What an interesting trend. I don’t know if I’d wear them, but I can’t deny that they don’t look half bad. Michelle Obama pulled it off perfectly.

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