Try and wrap your mind around this concept: televised home shopping meets an online fashion magazine meets e-commerce. Confused? Let us explain! Online shopping destination Net-A-Porter today launched a digital TV station with an e-commerce component.
The station has four channels, each of which has a different focus. You’ll find runway footage complete with trend analysis. You’ll find interviews with designers like Phillip Lim and Matthew Williamson. You’ll find a cultural channel that offers travel guides. Finally, you’ll find a fashion history channel with insider thoughts on the big names in the industry. As for the shopping element, you’ll be able to pre-order items from the new collections you see onscreen.
On that note, head to Net-A-Porter.com to check out Net-A-Porter TV, or look for it on your mobile devices, Google TV-enabled Sony TV, or Blu-Ray player.