More and more, big brands are expanding to include niche markets that may once have been left out. Case in point: Urban Decay’s new limited edition eyeshadow palette for fall, the Vegan Palette, which is, clearly, made entirely of vegan-friendly products. The Vegan Palette boasts six eyeshadow colors, eyeliner and a travel-sized eyeshadow primer, all in warm, earthy colors.
Clockwise from top left, the eyeshadow colors include Minx (a shimmering aqua green with teal glitter), Urb (a shimmering olive green with a golden sheen), Gunmetal (a blue-toned gray black with silver sheen), Half Baked (a lightened copper with a metallic finish), Smog (a shimmering bronze with a copper-gold sheen) and Twice Baked (a satiny dark chocolate brown). Also seen above: a travel-sized Zero 24/7 Liner in a true black color and Sin Eyeshadow Primer Potion in a shimmery, burnt champagne.
The Urban Decay Vegan Palette is available for $34 at Urban Decay counters, Sephora stores, as well as online at UrbanDecay.com and Sephora.com.