While it can be tempting to pick up every makeup palette that comes on the market, the reality is that many of them contain just a few must-have colors mixed with a few that you just don’t need. Now, however, Urban Decay is giving you the chance to create your dream palette thanks to the “Build Your Own” palette. There are 68 colors in total to choose from, so the only problem you are going to have is narrowing it down to your final few. Better yet, each eyeshadow has been created using a new formula that aims to make them extra smooth. The Build Your Own palette comes with its own brush plus the Walk of Shame eyeshadow, a new pink hue. To check it out, head to UrbanDecay.com. Prices begin at $18.