Following in Topshop’s footsteps, Urban Outfitters is the latest retailer to launch a dedicated online beauty shop. With over 50 brands to choose from – including Anna Sui, Paul & Joe and Stila – and 1000 colors, beauty fans will find plenty of deals and steals at this one-stop beauty shop.
The beauty shop is strategically laid out with Shop By Product, Shop By Brand and Shop By Trend categories. Customers who know what they are looking for can go directly to a product category; pick between makeup, hair and skin care, scents, accessories and tools, and nails. If you want to overhaul your beauty regime seasonally, the trend store sorts through the cyclic world of trends with sub-categories such as Nail Station, Bright Eyes and Face Paint. Of course, an online beauty shop wouldn’t be complete without a nod to the environmentally conscious; a separate category is devoted to natural and organic products.
To celebrate the opening of the Urban Outfitters beauty shop, customers who purchase a regular-priced beauty item between now and June 8 will receive free shipping on their entire order. Also, Urban Outfitters has teamed up with Stila to give away a $500 Stila Cosmetics gift pack, $500 Urban Outfitters shopping spree and three days in New York! Get clicking!