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Urban Outfitters Introduces A.P.C. Madras

Urban Outfitters is introducing a slew of new boutique brands including A.P.C. Madras, the global-inspired collection from Jean Touitou and Jessica Ogden.


Urban Outfitters Introduces A.P.C. Madras

Later this month, Urban Outfitters will introduce a slew of new boutique brands from around the world. First up: A.P.C. Madras, the global-inspired collection from Jean Touitou and Jessica Ogden. Madras was created after Touitou and Ogden travelled to the Indian city of Chennai (formerly known as Madras), where they discovered the traditional Madras cloth, a lightweight cotton fabric covered in colorful plaid patterns. Soon after, A.P.C. Madras was born. These days, the brand channels its inspiration into simple silhouettes, bright colors and prints and unfussy styles—all in all, the perfect fit for fans of Urban Outfitters. A.P.C. Madras will arrive in select Urban Outfitters stores and online at UrbanOutfitters.com on August 20.

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