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Urban Outfitters Introduces Designed By: Pratt Institute

Urban Outfitters went with a different angle when picking out a collaborator for the latest installment of its Designed By series. Instead of an up-and-coming designer, Urban Outfitters teamed up with the Pratt Institute, a private art college based in Brooklyn.


Urban Outfitters Introduces Designed By: Pratt Institute

Urban Outfitters went with a different angle when picking out a collaborator for the latest installment of its Designed By series. Instead of an up-and-coming designer, Urban Outfitters teamed up with the Pratt Institute, a private art college based in Brooklyn. Nine students were given six weeks to whip up their perfect version of a jersey dress, before three winners were chosen by the Urban Outfitters team. The results: a black floor-length maxi dress with cut-outs, designed by third-year student Simone Kurland; a yellow kaftan dress designed by second-year student Sam O’Brien; and a draped dress that can be worn in a multitude of ways designed by design junior Kindall Almond. To check out the collection, head to UrbanOutfitters.com now. Prices start at $59.

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