Back in July, Donatella Versace joined with the Whitney Museum of American Art’s Education Department to launch Art Unites, a global initiative aimed at improving the emotional well-being of children in need. Through two charities, the Starlight Children’s Foundation and the Red Cross Society of China Jet Li One Foundation, the initiative donated canvases and art supplies to nearly 1500 children in the US and China.
“When I visited the first children’s center we helped open last year at San Jiang, in the Sichuan province of China, I spent time watching the children drawing and helping them with their work,” said Versace. “It was really fun, and I could see how art has helped these kids in their recovery from the trauma of the terrible earthquake that struck the province in 2007.”
With their supplies, the children created artwork based on the theme of friendship. The artwork will be printed on one-of-a-kind Versace tote bags and will be sold worldwide, starting this month, through Versace boutiques. The totes will retail between $200 and $250 and 100% of the proceeds will be donated to the two charities. Each tote bag features a hang tag giving the child artist’s name and age.