These days, it isn’t just enough to shoot a print campaign, run it in all the major fashion magazines, sit back and relax. On the contrary, brands need to become more and more innovative when it comes to advertising, which is no doubt why Alexander Wang went all out with his fall 2011 campaign. Earlier this week, the Alexander Wang team began projecting his fall 2011 campaign, which stars Brazilian model Raquel Zimmermann, onto buildings in New York City. “We’ve rented these trucks,” Wang told WWD, “and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.” Well, dear readers, if you have missed out on this display, have no fear. Just click inside to watch the full fall 2011 campaign short film!