J Crew is the latest retailer to launch a series of short films and the first in the series launched yesterday. About A Shoe follows creative director and president Jenna Lyons and vice-president of women’s design Marissa Webb as they travel to Italy and discover where J Crew’s shoes are made. Viewers will be able to watch as Webb’s sketches are transformed into finished products. The second film, “About A Thread Count,” debuts next month, while the third film, “About A Print,” will be unveiled in late March. Check out About A Shoe inside and stay tuned for the rest of the series!