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A Vivid New Season Of Functionality And Fashion At H&M Sport


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HM-Sports-Campaign-3.pngImages Courtesy of H&M

Hit autumn running with the new collection from H&M Sport, H&M’s expanded range of sportswear pieces that combine performance with a natural instinct for fashion. Autumn is about vigour and fresh energy, whatever the chosen activity.

As the nights get longer, reflective running vests provide safety, as well as windproof and water-repellent protection. Athletic racerback vests and bra tops in vivid yellow or pink combine with T-shirts, vests and leggings in black and grey prints for the gym, in fabrics that are quick-drying, breathable and also body-shaping. For stretching/mind activities, comfort comes from seamless vest and bra tops, leggings and shorts in speckled prints and stripes, each with a feeling of second skin.

“The new season for women at H&M Sport has both fashion and function. We’re inspired by urban streetwear as well as the activities themselves, this season mixing together autumn shades with flashes of neon energy,” says Petra Smeds, H&M Sport women’s designer.

H&M Sport collection will be available from July 24 in selected H&M stores, as well as online.

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