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We Love: Mia Jafari

For her debut collection, British-Iranian designer Mia Jafari had one aim in mind: fusing her Iranian heritage with her hip London aesthetic.


For her debut collection, British-Iranian designer Mia Jafari had one aim in mind: fusing her Iranian heritage with her hip London aesthetic. The result? A lighthearted collection of limited edition silk scarves that seamlessly blends traditional Eastern landscapes with the modern motifs of Western culture (think Christian Louboutin heels, iconic perfume bottles and vintage Cartier).

Playfully titled Ladybirds / Strawberry Cosmos, the collection teems with rich detail. Each scarf is adorned with an endless array of tiny designs, from fairytale creatures to tubes of lipstick, from gem-encrusted birds to ice-cream cones, from jewel-colored cocktails to traditional Iranian symbols – and with names like “Berrypolitan” and “Midnight Mojito,” these scarves seem destined for the modern girl’s wardrobe.

Another reason to love Mia’s unique aesthetic? While the East-meets-West theme is hardly groundbreaking, the technique behind these hand-finished scarves is. To create the collection, Mia used “digi-broidery,” an innovative method that merges Eastern embroidery with cutting-edge digital print. Digi-broidery, a term coined by Mia, allows the designs to be worn and handled over and over again, while still retaining the intricacy of hand-embellishment.

If you love Mia Jafari’s designs as much as we do, pieces from the collection can be purchased at Dia-Boutique.com for between $200 and $300.

4 Comments

  1. Mariah @LadyLUX

    June 28, 2010 at 7:42 PM

    Those scarves are gorgeous!!

  2. Mariah @LadyLUX

    June 28, 2010 at 3:42 PM

    Those scarves are gorgeous!!

  3. sara

    June 28, 2010 at 6:13 PM

    love love love!

  4. sara

    June 28, 2010 at 10:13 PM

    love love love!

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