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Your Thoughts: Are Fashion Bloggers An Epidemic Issue?

Your Thoughts is our aptly-titled series on the most controversial, most contentious, most divisive issues within the industry. Today’s topic: are fashion bloggers a cultural phenomenon or an epidemic issue?


Your Thoughts: Are Fashion Bloggers An Epidemic Issue?As fashion fans, you know there is plenty of controversy in the fashion world. Here at Mama’s A Rolling Stone, we rarely take sides, but we are interested in hearing your thoughts on the major topics. Hence, Your Thoughts: our aptly-titled series on the most controversial, most contentious, most divisive issues within the industry. Today’s topic: are fashion bloggers a cultural phenomenon or an epidemic issue?

The Matter At Hand
On Friday, Italian Vogue editor Franca Sozzani (pictured) wrote a piece for Vogue.it about fashion bloggers. In it, she debated whether or not fashion bloggers are a cultural phenomenon or an epidemic issue. An excerpt:

Are they important for Vogue? Do we need all these bloggers? They don’t offer an opinion but only talk about themselves, take their own pictures wearing absurd outfits. What’s the point? I don’t even know who they are except a few names because they are so many and all the same, they are so worried about what to wear to get noticed that my eyes only see a crowd in the end.

Although Sozzani goes on to say that bloggers “don’t hold a real importance in the business,” it seems that she is conflicted by her thoughts. Her final paragraph:

Let’s wait a minute before acclaiming it or hating it. There are still a lot of people who don’t know what blogger means, and none of us knows how it will evolve. It’s still under observation. The only thing I can say with certitude it’s that if it were a disease, we would call it a viral cold. An epidemic!

The Issues
There are two things to consider: (a) Some think that Franca Sozzani is being slightly hypocritical, given that she writes a blog herself. (b) Some think that the fashion world should not have such an us-and-them attitude. Can’t we all just get along?

So, what are your thoughts? Do you think fashion bloggers a cultural phenomenon or an epidemic issue? We’d love to hear them in the comments below!

2 Comments

  1. Olivia Richards

    January 31, 2011 at 10:18 PM

    Yes, why can’t we all just get along. And I think fashion bloggers are more important to the business than Franca wants to admit – collectively we have some influence on the buying public and that affects the business.

  2. Anonymous

    February 1, 2011 at 2:16 AM

    I think we can all co-exist nicely. Whether you are blogging or writing for a glossy mag, you have to write with your readership in mind. The beauty of blogging is that you can really connect with your readers in a way that a glossy mag can never hope to.

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