Connect
To Top

Yves Saint Laurent Is Changing Its Name: Discuss

According to reports, newly-appointed creative director Hedi Slimane plans to change the name of the French fashion house from Yves Saint Laurent to Saint Laurent Paris.


Yves Saint Laurent Is Changing Its Name: Discuss

According to reports, newly-appointed creative director Hedi Slimane plans to change the name of the French fashion house from Yves Saint Laurent to Saint Laurent Paris. Why? The idea behind the name change is to propel the house into a new era, although not everything will change—the iconic YSL logo is set to remain the same. Given the fashion house’s history, do you think changing the name is a wise move? Or does it seem strange to think that you can really remove such a famous title? [WWD]

Photo: AP

Leave a Reply

Or

Your email address will not be published. Required fields are marked *

More in BLOG