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Zara Unveils People! Campaign

Although you would be forgiven for thinking that the street style images above look like they belong on Garance Doré, Face Hunter, or Street Peeper, they actually form part of high street retailer Zara’s new People! campaign.


Zara Unveils People! Campaign

Although you would be forgiven for thinking that the street style images above look like they belong on Garance Doré, Face Hunter, or Street Peeper, they actually form part of high street retailer Zara’s new People! campaign. Yes, dear readers, not only has Zara taken to the streets for its latest campaign, but it is asking real people—just like you—to partake. Come September, you can contribute to the People! campaign by creating a look with at least two items from Zara’s fall 2011 collection. Then, simply upload your photo to Zara.com, sit back and wait. If your photo is chosen, you will receive monetary compensation! So if you are an aspiring fashion blogger, street style photographer, or even a budding model, take note! In the meantime, what do you think of the current People! images?

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