In September, Marc Jacobs wowed the crowd at his Spring 2011 show with a seventies-inspired collection that drew ideas from several muses: New York dolls, Yves Saint Laurent, and Naomi Campbell’s 40th birthday party, which took place in Cannes this past summer. “All the girls wore these long dresses, and after dancing all night they hitched them up to the waist,” he told Style.com backstage. Critics, for the most part, loved it.
Now, let’s flash forward a few months. It seems that Jacobs also drew on the of-the-moment spirit of the seventies for his spring campaign: Jacobs had Juergen Teller shoot his spring campaign backstage—with the show set as a backdrop—while the runway show took place. The campaign stars Danish model Caroline Brasch Nielsen and Russian model Masha Kirsanova. Wearing oversized straw hats, floral corsage chokers, and high-waist silk pants in sorbet colors, the duo instantly brings to mind Jodie Foster’s turn as Iris in 1976’s Taxi Driver, with a little more pizzazz.
Photo: Marc Jacobs